Free Internet Marketing SEO Seminar Offered at Houston Baptist University

New Trends in Website Marketing, Web Content and Domain Branding

Houston, Texas (Marketwire) February 3, 2009 — The College of Continuing Studies at Houston Baptist University will host a free Internet Marketing and Search Engine Optimization (SEO) seminar. Houston website marketing specialists Tom King and Philip O’Hara will teach the first seminar on Thursday, February 12 from 8:00 a.m. to noon.

The SEO seminar, which is open to HBU students, faculty, and staff, as well as the public, will focus on new developments in website marketing. From the smallest company to Fortune 500 giants, businesses are relying more on the internet as an essential tool to drive traffic to their websites.

Both King and O’Hara are experts in website design and marketing and will share their insights on search engine optimization, domain branding, pay-per-click (PPC) advertising campaign management, CSS website development, web content development processes, link building, social networking, online shopping cart solutions, and secure transactions.

“The trend toward website marketing is of great interest to our university,” said Ritamarie Tauer, Dean of the College of Continuing Studies. “We welcome Mr. King and Mr. O’Hara to the campus of HBU and hope that their wealth of knowledge on this subject will be helpful to the participants.”

The seminar will explore how keyword research, social media optimization, and link building are essential to effective web marketing. In addition to the first seminar on February 12, two additional SEO seminars have been set for March 26 and May 7. Registration is available by visiting www.HBUforLIFE.org/IMseminar or by calling (281) 649-3700.

About the College of Continuing Studies at HBU

The HBU College of Continuing Studies offers courses geared for the non-degree-seeking student interested in enrichment, leisure learning, or professional development. The College's on-campus and online classes maintain the same standards as HBU's programs for degree-seeking students, with high-quality, relevant courses taught by qualified instructors who have a passion for teaching and a respect for lifelong learning.

About Directory One

Directory One specializes in Houston website marketing and design for businesses and companies nationwide. In addition to search engine optimization, website design, and PPC campaign management, Directory One offers web content development including video services such as television and online commercials.